Marketing today is a pressure-filled endeavor full of challenges and opportunities brought about by slow growing markets, economic uncertainty, consumer indifference to old advertising channels and the quest to take all of this into account and execute marketing plans with greater ROI. Most of the old marketing models no longer work as consumers have taken control. A new consumer-centered consumption model is taking shape which focuses on making sales rather than reaching ears or eyeballs.
Last Friday, the Intelligence Briefs section on the Radio Business Report website, www.rbr.com, included the article "Why Ratings No Longer Matter" by BIGresearch. If you are involved in planning or implementing a marketing budget, we think you will find the article of great interest.
To read "Why Ratings No Longer Matter," click here: http://www.bigresearch.com/big-ratings_021508.pdf
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